Case Studies

The Home Depot helps customers find their way around with indoor Google Maps

Mission College helps students find their way with indoor Google Maps

Mall of America helps visitors find their way with indoor Google Maps

IKEA helps customers find their way with indoor Google Maps

MGM Resorts International helps visitors find their way with indoor Google Maps

Las Vegas Convention Center helps visitors find their way with indoor Google Maps

Dave Abbott, senior director of online marketing

“Offering Google Maps on mobile gives the customer a self-service approach if they so choose.”

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Peter Anning, director of marketing and public relations

“The advantages to working with Google are that they know what they’re doing. And as they are going through the world and mapping everything it makes sense to get on board.”

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Lis Grimm, digital brand manager

“The future of this product is where it’s really going to be at .. when you look at layering data over the map data, that really excites me.”

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Laurie Satran, internet specialist

“People can have a hard time navigating the store. There have been stories of people saying that they feel like we are are purposely keeping them in. We want to make their shopping experience as easy as possible.”

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Randy Dearborn, vice president of multimedia and guest technology

“The average visitor is here for 2.6 days. For us, and for our customers, time is of the essence. The more I can get [visitors] into a space or venue that they are looking for, instead of having them ask, ‘What do you wanna do?’ or ‘Where is that?’ is enormous ... If we can get these people to some place they want to go, the quicker the better.”

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Hugh Sinnock, director of customer experience

“Finding your way is always an issue. We named the buildings North, Central, and South. [Visitors] get off of an international flight and have no idea what ‘north’ or ‘south’ is…It’s confusing. The three different buildings are grouped together and we have signs on them trying to help people, but it’s still difficult. It’s a big complex.”

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